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Wei Wei Jeang Unless you have been hiding under a rock, you would have heard of Taylor Swift's album "The Life of a Showgirl" and danced to her songs. Now, the mega popstar has been accused of trademark infringement. Filed on March 30, 2026 in the Central District of California, Maren Flagg, who performs under the stage name "Maren Wade," has filed a lawsuit against Ms. Swift, her IP rights management company, record company, and merchandising company, accusing them of infrin

By Wei Wei Jeang The War of Brazilian Creams A recent New York federal court ruling is creating ripples in the beauty industry, where the maker of the iconic BRAZILIAN BUM BUM CREAM , Sol de Janeiro USA Inc (SDJ), was told that its cannot enforce its trademark rights. The decision came down to a determination that the product packaging is functional and therefore not protectable as trade dress. In 2021, Costco asked Apollo Healthcare to develop a "dupe" by copying the BRAZILI

By Wei Wei Jeang Buc-ee’s is back in court this time to complain about a moose. Buc-ee’s has sued Ohio‑based Mickey’s, arguing that Mickey’s logo—a smiling cartoon moose in a red hexagon—is confusingly similar to Buc-ee’s famous beaver with a red cap inside a yellow circle logo. According to the complaint, Buc-ee's pointed out that both marks feature "cartoon animal facing right, with wide eyes and a smile.” Buc-ee’s asserts that Mickey's prominent use of red color in its log

By Wei Wei Jeang March Madness is in full swing — and so is a high-stakes trademark battle. On March 21, 2026, the NCAA filed suit against DraftKings in federal court, accusing the company of trademark infringement and dilution for using iconic phrases such as "March Madness," "Final Four," "Elite Eight," and "NCAA Sweet Sixteen" to market its gambling products — without the NCAA's permission. The NCAA is asking for an emergency temporary restraining order seeking to immediat